Spatial Creative Direction focused on crafting unconventional, innovative, and impactful experiences.
My expertise spans research and creative strategy, future visioning and speculative scenarios, concept development, design direction, and execution. I believe in harnessing collective intelligence to develop forward-thinking and conceptually rigorous visions that create meaningful impact.
Currently based in Zürich, I work as Global Campaign Design Lead at On, helping shape the brand’s physical presence and driving the future of omni-channel retail.
⤷ Creates unique environments, turning brand narratives into immersive experiences. | |
⤷ Strategic storyteller rooted in design and art, creatively solving problems through shared vision. | |
⤷ Aligns brand visions with trends, shaping brands' futures passionately. | |
✧ Currently @On | |
Global Campaign Design Lead - Visual Experience | from 02/25 |
Senior Specialist Campaign Design - Visual Experience | 04/22 - 02/25 |
✧ Previously | |
Designer & Project Management @Asphaltgold Sneakerstore | 11/20 - 03/22 |
Spatial, Object & Furniture Designer @Self | 06/18 - 03/22 |
Window/Instore Installation & Artwork @Ace&Tate | 07/21 - 12/21 |
Freelance Furniture and Exhibition Designer @Softbaroque | 11/18 - 01/21 |
The Future of Colour Management Research Study @GMG Color | 12/19 - 03/20 |
Freelance Designer of Fine Objects @James Shaw | 10/18 - 10/19 |
Freelance Project Management & Workshops @Storeprojects | 03/19 - 12/19 |
Project Lead Interior Design/Store Experience @Be-Edgy | 12/16 - 12/17 |
Part Time Sales Assistant @Asphaltgold Sneakerstore | 01/12 - 09/16 |
Design Assistant @Fredrik Paulsen | 03/15 - 07/15 |
Internship @ TAF Arkitektkontor | 03/12 - 08/12 |
Carpentry Internship @Innconcept Einrichtungs GmbH | 09/08 - 10/08 |
✧ Education | |
MA, Design Products, Royal College of Art London, UK | 2016-2018 |
Erasmus, Estonian Academy of Arts, Tallinn, Estonia | 2012-2013 |
Diploma Industrial Design, Hochschule Darmstadt, Germany | 2008-2014 |
✧ Workshops & Lectures | |
Curiosity & Experimentation (with hypersuper) @FH Salzburg | 03/20 |
Workshop Lead Storeprojects @UCL Academy | 06/19 |
Build a Pop Up Kiosk @Summer of Architecture, Darmstadt | 06/14 |
✧ Selected Press | |
Itsnicethat | 2021 |
Interview Ace&Tate | 2021 |
Hypebeast | 2021 |
AD Germany | 2021 |
Sight Unseen | 2019 |
AD Germany 10/18 | 2018 |
Dezeen | 2018 |
✧ Selected Exhibitions | |
Kopp @QB Gallery, Oslo | 2021 |
Cup, Det Classenske Bibliotek @Art Week Copenhagen | 2021 |
AD House of Crafts @Alte Heeresbäckerei, Berlin | 2019 |
Collectible X 107 Rivoli @ Musée des Arts Décoratifs | 2019 |
Collect @Saatchi Gallery, Seeds London | 2019 |
Thrown Contemporary @London Art Fair | 2019 |
Gradual @Thrown Contemporary, London | 2018 |
Designing Craft-Crafting Design @Werkraum Bregenzer Wald | 2018 |
Trans-Form @Mint Gallery, London Design Festival | 2018 |
RCA Graduate Exhibition @RCA Courtyard Gallery, London | 2018 |
✧ Awards | |
German Design Award-Nominee, "Newcomer 2020", Germany | 2018 |
Designblok Prague, Diploma Selection 2018 - Finalist, CZ | 2018 |
✧ Other | |
Artist in Residence @Villa Lena, Tuscany | 04/21 |
Volunteer @Rochester Square Community Art Centre, London | 2019 - 2021 |
Triathlon Bundesliga | 2006 - 2013 |
Badenerstrasse 380A | |
CH-8004 Zürich | |
Switzerland | |
Spatial Creative Direction focused on crafting unconventional, innovative, and impactful experiences.
My expertise spans research and creative strategy, future visioning and speculative scenarios, concept development, design direction, and execution. I believe in harnessing collective intelligence to develop forward-thinking and conceptually rigorous visions that create meaningful impact.
Currently based in Zürich, I work as Global Campaign Design Lead at On, helping shape the brand’s physical presence and driving the future of omni-channel retail.
⤷ Creates unique environments, turning brand narratives into immersive experiences. | |
⤷ Strategic storyteller rooted in design and art, creatively solving problems through shared vision. | |
⤷ Aligns brand visions with trends, shaping brands' futures passionately. | |
✧ Currently @On | |
Global Campaign Design Lead - Visual Experience | from 02/25 |
Senior Specialist Campaign Design - Visual Experience | 04/22 - 02/25 |
✧ Previously | |
Designer & Project Management @Asphaltgold Sneakerstore | 11/20 - 03/22 |
Spatial, Object & Furniture Designer @Self | 06/18 - 03/22 |
Window/Instore Installation & Artwork @Ace&Tate | 07/21 - 12/21 |
Freelance Furniture and Exhibition Designer @Softbaroque | 11/18 - 01/21 |
The Future of Colour Management Research Study @GMG Color | 12/19 - 03/20 |
Freelance Designer of Fine Objects @James Shaw | 10/18 - 10/19 |
Freelance Project Management & Workshops @Storeprojects | 03/19 - 12/19 |
Project Lead Interior Design/Store Experience @Be-Edgy | 12/16 - 12/17 |
Part Time Sales Assistant @Asphaltgold Sneakerstore | 01/12 - 09/16 |
Design Assistant @Fredrik Paulsen | 03/15 - 07/15 |
Internship @ TAF Arkitektkontor | 03/12 - 08/12 |
Carpentry Internship @Innconcept Einrichtungs GmbH | 09/08 - 10/08 |
✧ Education | |
MA, Design Products, Royal College of Art London, UK | 2016-2018 |
Erasmus, Estonian Academy of Arts, Tallinn, Estonia | 2012-2013 |
Diploma Industrial Design, Hochschule Darmstadt, Germany | 2008-2014 |
✧ Workshops & Lectures | |
Curiosity & Experimentation (with hypersuper) @FH Salzburg | 03/20 |
Workshop Lead Storeprojects @UCL Academy | 06/19 |
Build a Pop Up Kiosk @Summer of Architecture, Darmstadt | 06/14 |
✧ Selected Press | |
Itsnicethat | 2021 |
Interview Ace&Tate | 2021 |
Hypebeast | 2021 |
AD Germany | 2021 |
Sight Unseen | 2019 |
AD Germany 10/18 | 2018 |
Dezeen | 2018 |
✧ Selected Exhibitions | |
Kopp @QB Gallery, Oslo | 2021 |
Cup, Det Classenske Bibliotek @Art Week Copenhagen | 2021 |
AD House of Crafts @Alte Heeresbäckerei, Berlin | 2019 |
Collectible X 107 Rivoli @ Musée des Arts Décoratifs | 2019 |
Collect @Saatchi Gallery, Seeds London | 2019 |
Thrown Contemporary @London Art Fair | 2019 |
Gradual @Thrown Contemporary, London | 2018 |
Designing Craft-Crafting Design @Werkraum Bregenzer Wald | 2018 |
Trans-Form @Mint Gallery, London Design Festival | 2018 |
RCA Graduate Exhibition @RCA Courtyard Gallery, London | 2018 |
✧ Awards | |
German Design Award-Nominee, "Newcomer 2020", Germany | 2018 |
Designblok Prague, Diploma Selection 2018 - Finalist, CZ | 2018 |
✧ Other | |
Artist in Residence @Villa Lena, Tuscany | 04/21 |
Volunteer @Rochester Square Community Art Centre, London | 2019 - 2021 |
Triathlon Bundesliga | 2006 - 2013 |
Badenerstrasse 380A | |
CH-8004 Zürich | |
Switzerland | |